With the mining boom in full swing and drilling licenses being granted around the world at a rapid rate, social media provides an effective channel for anti-mining campaigners to express their views.

With the success of the BP Global PR campaign that saw BP called to account by a enlightened citizen with a passion to protect the Gulf of Mexico, it is hardly surprising that Shell would soon come in for criticism for its push into the Arctic. Leading the social media activism is the group behind Shell’s Lets Go! Arctic Campaign.

Rich with satire, the landing page www.arcticready.com features an image gallery with mock campaign advertisements with slogans such as “You can’t run your SUV on cute. Let’s go” and “Thanks to Shell I’ll be swimming until I die of starvation”.

In the age of social media one thing is clear, if you are a large corporate transparency is just a matter of time where they like it or not. Let’s Go!

Arctic Ready BP Global PR Shell Let's Go Social media