Last year I was lucky enough to be invited by NITV to attend the Yothu Yindi Foundation’s Garma Festival in North East Arnhem Land. The festival, which celebrates Indigenous culture and encourages two-way learning, gave me an opportunity to spend a week listening to the issues facing Indigenous consumers and reveling in the rich diversity of Australia’s Indigenous cultures. Here are five things I learned from this amazing experience:
1. The most powerful people aren’t always the ones in suits
Although we heard from both the Prime Minister and the Opposition Leader at Garma one of the most powerful and poignant speeches was made by 19 year old Michael Yunupingu. Wearing a blue sports singlet, the grandson of legendary Aboriginal leader and land rights advocate Galarrwuy Yunupingu, spoke powerfully about the challenges his family faced in accessing a private rental in Adelaide. His story of being rejected … Read More »
When I was at CHOICE we spent a lot of time researching ‘best practices’ for digital media and thinking about how we can create positive change by engaging more effectively with our community on social media. Like you, we would clearly define target demographics for each campaign and investigation, map user journeys, test our messaging and tailor-make content for each digital platform. Sometimes though, our most effective campaigns would throw all those ‘best practices’ out the window. We’ve found that breaking the rules can separate you from the crowd and lead to success.
Here are three examples of how we broke social media conventions and why it was successful:
Putting valuable information ahead of Facebook’s advertising restrictions
When we broke the findings of our Takata airbag investigation, our aim was to get details of the car makes and models with potentially lethal airbags to … Read More »
Following the British Court ruling against Aboriginal people being able to claim compensation for exposure to radiation from the British Nuclear Tests in Australia, the Forgotten Veterans have vowed to continue to take up their fight.
According to the Managing Director of Bell George and forgotten veterans campaigner, Tom Godfrey: “It is plain for all to see that exposure to nuclear radiation caused illnesses across Aboriginal communities in South Australia and we’ll continue to call the British and the Australian Governments to account for their reckless behaviour which saw so many exposed to nuclear radiation in the 1950s and 1960s.”
“Large numbers of Australian naval personnel, national service conscripts and Aboriginal people have all been denied access to non-liability healthcare treatment because the government has constructed an arbitrary definition of what it means to be an ‘Australian Participant’ in the British Government … Read More »
Rise of the social organisation
Social media has given rise to countless opportunities for organisations to engage with there audiences like never before. Gone are the gatekeepers to businesses inner workings, in the social age everyone has the ability to be a brand advocate and engage the public. Not to give your Board and CEO a heart attack but the simple truth is that communication is no longer about centralised control. It is about decentralising, interaction and widespread engagement. The role of the once high and might corporate communicator is now that of an educator, facilitator and guide to the social paths all organisations should be exploring.
What tools can social guides use?
Read More »
Bell George worked with BUPA to develop the BUPA Family Moments app.
It’s simple, it’s shared, and it’s a private social network for your family and close friends only. Family Moments lets you create private news feeds amongst your friends and family, so you can capture, record and share your children’s growth and development in confidence.
Unlike other social media apps, you’re in control of who you want to share your child’s development with, making Family Moments a great meeting place where you can store your child’s health milestones.
You’ll get regular reminders and notifications of key events, such as immunisation, as well as helpful hints and ideas on healthy choices for your growing child. And if you’re a Bupa member, you’ll be able to unlock additional features for free.
Well done to the BUPA team and all involved in the app development process!
iPhone … Read More »
@FastCompany has prepared a great series of on #therules of social media. The following is a summary from their website, all are well worth reading in more detail:
#The Rules of Social Media: Asking Me To Follow You On Twitter Guarantees I Won’t
#TheRules of Social Media: Don’t Make People Do X, Y, Then Z. Stick With X
#The Rules Of Social Media: Contests And Sweepstakes Are Fine, If You Want Short Relationships
#TheRules of Social Media: Not Everything Will Work–And That’s Fine
#TheRules of Social Media: People Don’t Want To Shop Where They Socialize
#TheRules of Social Media: If You’re Bored By Social Media, It’s Because You’re Trying To Get More Value Than You Create
#TheRules of Social Media: Everyone Says They Don’t Want To Be Marketed To. Really, They Just Don’tWant To Be Talked Down To
#TheRules of Social Media: Think Past Vanity Metrics Like Followers
You … Read More »
Bell George won a Gold Mobie Award last night at the 2012 Australian Mobile Awards in Sydney for Best Studio under five people.
Speaking after receiving the Award, Bell George Managing Director, Tom Godfrey, thanked his team for what has been a great 12 months for the digital agency. “We are delighted to have won two Awards in this year’s Australian Mobile Awards, and to be recognised with a Gold Mobie as one of the best studios is awesome.”
“Both apps we entered in the Awards this year, Found Pets and FieldStorm, make real differences to the users and deliver simple and effective mobile workflows.”
“Our strategy has been to develop scalable mobile solutions for our clients for iOS and Android devices that deliver improved profitability, reduced costs and increased workforce satisfaction.”
“A big thank you to our small team for all their hard … Read More »
Found Pets won the Not-for-Profit category in 2012 Australian Mobile Awards, affectionately known as the “Mobies”, which were announced at the Beresford Hotel in Sydney last night.
Developed by Bell George, Found Pets is the cloud application designed for pets owners and council rangers to reunite lost pets with their owners as quickly as possible. Designed for iPhone and web (www.foundpets.com.au), Found Pets runs on the world’s leading cloud computing platform, force.com, and the consumer app is free to download from iTunes.
To read more about Found Pets and its Mobile Award, please visit the Australian Mobile Awards website.
A big thank you to our project team: Tim Vasudeva – CEO Animal Welfare League, Project Manager – Tom Godfrey, iOS Developers – John Pope and Igor Nakonetsnoi, Server Side Development – Tom Tantisalidchai, UX – Yann Chellah, Design and Graphics – Julie Morin … Read More »
Found Pets has made it through to the “finalist” round of the 2012 Australian Mobile Awards (“Mobies”) which will be announced at the Beresford Hotel in Sydney on August 30. Help us celebrate the launch of our app and vote for Found Pets today – click here.
How to Vote
To vote for Found Pets in the 2012 Mobies follow the instructions through at this link:
What is Found Pets?
Found Pets is the cloud application designed for pets owners and council rangers to reunite lost pets with their owners as quickly as possible. Designed for iPhone and web (www.foundpets.com.au), Found Pets runs on the world’s leading cloud computing platform, force.com, and the consumer app is free to download from iTunes.
A big thank you to our project team: Tim Vasudeva – CEO Animal Welfare League, Project Manager – Tom Godfrey, iOS Developers … Read More »
FieldStorm has made it through to the “finalist” round of the 2012 Mobies which will be announced at the Beresford Hotel in Sydney on August 30. Help us celebrate the launch of our app and vote for FieldStorm today – click here.
How to Vote
To vote for FieldStorm in the 2012 Mobies follow the instructions through at this link:
What is FieldStorm?
FieldStorm™ is the cloud application designed for mobile business professionals to give them all the tools they need to manage clients and staff in the field from their iPhone and iPad. Built on the world’s leading cloud computing platform, force.com, FieldStorm™ makes business mobile, improving efficiency, automating workflow processes, improving customer satisfaction, as well as tracking and monitoring workforce performance. The FieldStorm™ app can easily be customised to suit each organisation or specific industry.
A big thank you to our project … Read More »