Category: Social Media
When I was at CHOICE we spent a lot of time researching ‘best practices’ for digital media and thinking about how we can create positive change by engaging more effectively with our community on social media. Like you, we would clearly define target demographics for each campaign and investigation, map user journeys, test our messaging and tailor-make content for each digital platform. Sometimes though, our most effective campaigns would throw all those ‘best practices’ out the window. We’ve found that breaking the rules can separate you from the crowd and lead to success.
Here are three examples of how we broke social media conventions and why it was successful:
Putting valuable information ahead of Facebook’s advertising restrictions
When we broke the findings of our Takata airbag investigation, our aim was to get details of the car makes and models with potentially lethal airbags to … Read More »
Following the British Court ruling against Aboriginal people being able to claim compensation for exposure to radiation from the British Nuclear Tests in Australia, the Forgotten Veterans have vowed to continue to take up their fight.
According to the Managing Director of Bell George and forgotten veterans campaigner, Tom Godfrey: “It is plain for all to see that exposure to nuclear radiation caused illnesses across Aboriginal communities in South Australia and we’ll continue to call the British and the Australian Governments to account for their reckless behaviour which saw so many exposed to nuclear radiation in the 1950s and 1960s.”
“Large numbers of Australian naval personnel, national service conscripts and Aboriginal people have all been denied access to non-liability healthcare treatment because the government has constructed an arbitrary definition of what it means to be an ‘Australian Participant’ in the British Government … Read More »
Rise of the social organisation
Social media has given rise to countless opportunities for organisations to engage with there audiences like never before. Gone are the gatekeepers to businesses inner workings, in the social age everyone has the ability to be a brand advocate and engage the public. Not to give your Board and CEO a heart attack but the simple truth is that communication is no longer about centralised control. It is about decentralising, interaction and widespread engagement. The role of the once high and might corporate communicator is now that of an educator, facilitator and guide to the social paths all organisations should be exploring.
What tools can social guides use?
Read More »
Bell George worked with BUPA to develop the BUPA Family Moments app.
It’s simple, it’s shared, and it’s a private social network for your family and close friends only. Family Moments lets you create private news feeds amongst your friends and family, so you can capture, record and share your children’s growth and development in confidence.
Unlike other social media apps, you’re in control of who you want to share your child’s development with, making Family Moments a great meeting place where you can store your child’s health milestones.
You’ll get regular reminders and notifications of key events, such as immunisation, as well as helpful hints and ideas on healthy choices for your growing child. And if you’re a Bupa member, you’ll be able to unlock additional features for free.
Well done to the BUPA team and all involved in the app development process!
iPhone … Read More »
@FastCompany has prepared a great series of on #therules of social media. The following is a summary from their website, all are well worth reading in more detail:
#The Rules of Social Media: Asking Me To Follow You On Twitter Guarantees I Won’t
#TheRules of Social Media: Don’t Make People Do X, Y, Then Z. Stick With X
#The Rules Of Social Media: Contests And Sweepstakes Are Fine, If You Want Short Relationships
#TheRules of Social Media: Not Everything Will Work–And That’s Fine
#TheRules of Social Media: People Don’t Want To Shop Where They Socialize
#TheRules of Social Media: If You’re Bored By Social Media, It’s Because You’re Trying To Get More Value Than You Create
#TheRules of Social Media: Everyone Says They Don’t Want To Be Marketed To. Really, They Just Don’tWant To Be Talked Down To
#TheRules of Social Media: Think Past Vanity Metrics Like Followers
You … Read More »
Bell George won a Gold Mobie Award last night at the 2012 Australian Mobile Awards in Sydney for Best Studio under five people.
Speaking after receiving the Award, Bell George Managing Director, Tom Godfrey, thanked his team for what has been a great 12 months for the digital agency. “We are delighted to have won two Awards in this year’s Australian Mobile Awards, and to be recognised with a Gold Mobie as one of the best studios is awesome.”
“Both apps we entered in the Awards this year, Found Pets and FieldStorm, make real differences to the users and deliver simple and effective mobile workflows.”
“Our strategy has been to develop scalable mobile solutions for our clients for iOS and Android devices that deliver improved profitability, reduced costs and increased workforce satisfaction.”
“A big thank you to our small team for all their hard … Read More »
Found Pets won the Not-for-Profit category in 2012 Australian Mobile Awards, affectionately known as the “Mobies”, which were announced at the Beresford Hotel in Sydney last night.
Developed by Bell George, Found Pets is the cloud application designed for pets owners and council rangers to reunite lost pets with their owners as quickly as possible. Designed for iPhone and web (www.foundpets.com.au), Found Pets runs on the world’s leading cloud computing platform, force.com, and the consumer app is free to download from iTunes.
To read more about Found Pets and its Mobile Award, please visit the Australian Mobile Awards website.
A big thank you to our project team: Tim Vasudeva – CEO Animal Welfare League, Project Manager – Tom Godfrey, iOS Developers – John Pope and Igor Nakonetsnoi, Server Side Development – Tom Tantisalidchai, UX – Yann Chellah, Design and Graphics – Julie Morin … Read More »
Found Pets has made it through to the “finalist” round of the 2012 Australian Mobile Awards (“Mobies”) which will be announced at the Beresford Hotel in Sydney on August 30. Help us celebrate the launch of our app and vote for Found Pets today – click here.
How to Vote
To vote for Found Pets in the 2012 Mobies follow the instructions through at this link:
What is Found Pets?
Found Pets is the cloud application designed for pets owners and council rangers to reunite lost pets with their owners as quickly as possible. Designed for iPhone and web (www.foundpets.com.au), Found Pets runs on the world’s leading cloud computing platform, force.com, and the consumer app is free to download from iTunes.
A big thank you to our project team: Tim Vasudeva – CEO Animal Welfare League, Project Manager – Tom Godfrey, iOS Developers … Read More »
London 2012 is the most widely covered and consumed sporting event in history with millions of fans receiving coverage of the event on mobile devices through both traditional channels such as TV and radio broadcasters and new media channels such as Twitter, YouTube and blogs.
At London 2012, every spectator has the ability to broadcast a report of a sporting event the instant is happens. It might not be polished or professionally edited but the substance of the story is largely the same. For those participating in the games, the IOC has gone to the trouble of preparing social media guidelines for “participants and other accredited persons” to help ensure commercial interests of traditional broadcasters are some how balanced with the open and transparent world of athletic bloggers.
From athletes and coaches to the London police and traditional broadcasters such as NBC, … Read More »
With the London Olympics the first time social media has featured so prominently during the games with thought we’d give you our top 7 almost most Olympic moments so far from #London2012.
1. Boris Johnson Handing out
Boris Johnson pleading with the public to throw him a rope are becoming stuck on a zip wire during #London2012
2. Love Your Parents
Aly Raisman’s Parents competing in the stands at #london2012
3. Keeping up Appearances
At #london2012 it’s all about rubbing shoulders with royalty
4. Badminton Scandal has China Seeing Red
Eight female badminton doubles players were disqualified from #london2012 after trying to lose matches. The two teams from South Korea and one each from China and Indonesia were ruled to have “not using one’s best efforts to win a match” and “conducting oneself in a manner that is clearly abusive or detrimental to the sport”.
5. Protester Jumps off … Read More »