Ignite your Pinterest

Posted on April 3rd, by Tom in Blog, Social Media. Comments Off

Pinterest registration page

Pinterest registration page

Pinterest is a pinboard-styled social photo sharing website which allows users to create and manage theme-based image collections. Managed by Cold Brew Labs, a team based in Palo Alto, California the site launched in 2010 and now has more than 10 million users.

From small beginnings with a team of developers coding in an apartment, founder Ben Silbermann’s site has been listed by Time Magazine of one of the “50 Best Websites of 2011”. While similar to earlier social, image bookmarking systems, Pinterest has captured the publics’ imagination.

Bell George first downloaded the Pinterest iPhone & iPad apps in 2012 and we have been pinning our interests ever since. It is staggering to think that in such as short period of time Pinterest is now one of the top 10 largest social network services. Amasingly, it drives more referral traffic to retailers than LinkedIn, YouTube, and Google.

So what was the key to Pinterest’s success? It targeted women in that key 18 to 35 demographic that advertisers and retailer fall over themselves to get their products in front of. In fact, nearly all of the site’s users are female and 97 per cent of the site’s Facebook “likes” are made by women. So, if like Bell George, you have an interest why not start browsing pinboards on Pinterest and ignite you interests.


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