London 2012 is the most widely covered and consumed sporting event in history with millions of fans receiving coverage of the event on mobile devices through both traditional channels such as TV and radio broadcasters and new media channels such as Twitter, YouTube and blogs.

At London 2012, every spectator has the ability to broadcast a report of a sporting event the instant is happens. It might not be polished or professionally edited but the substance of the story is largely the same. For those participating in the games, the IOC has gone to the trouble of preparing social media guidelines for “participants and other accredited persons” to help ensure commercial interests of traditional broadcasters are some how balanced with the open and transparent world of athletic bloggers.

From athletes and coaches to the London police and traditional broadcasters such as NBC, … Read More »

Apple stole the march on its Android rivals when it released its first generation iPhone. Successive releases of the iPhone supported but the iPad have kept Apple at the forefront of the smart phone market for half a decade. Most, if not all, Apple’s success can be attributed to Apple’s late CEO, Steve Jobs, whose vision kept the company well ahead of its competitors. In a little under 12 months since Steve Jobs stood down as Apple CEO, Android devices manufacturers have begun to reassert their once famed market position. Devices such as the Samsung Galaxy Nexus, Motorola Razr and the HTC Sensation XL have begun to reignite consumer passion for Android.

But what is the real difference between and iOS (iPhone) and Android devices? The answer is not a great deal from an end user viewpoint. However, from the developer … Read More »