Tag: #london2012


First Mobile Olympics Threatens Traditional Media

Posted by Tom in Blog, Mobile, Social Media. Comments Off

3rd August

London 2012 is the most widely covered and consumed sporting event in history with millions of fans receiving coverage of the event on mobile devices through both traditional channels such as TV and radio broadcasters and new media channels such as Twitter, YouTube and blogs.

At London 2012, every spectator has the ability to broadcast a report of a sporting event the instant is happens. It might not be polished or professionally edited but the substance of the story is largely the same. For those participating in the games, the IOC has gone to the trouble of preparing social media guidelines for “participants and other accredited persons” to help ensure commercial interests of traditional broadcasters are some how balanced with the open and transparent world of athletic bloggers.

From athletes and coaches to the London police and traditional broadcasters such as NBC, … Read More »



Top 7 Almost Olympic Moments at London 2012

Posted by Tom in Blog, Social Media. Comments Off

2nd August

With the London Olympics the first time social media has featured so prominently during the games with thought we’d give you our top 7 almost most Olympic moments so far from #London2012.

1. Boris Johnson Handing out

Boris Johnson pleading with the public to throw him a rope are becoming stuck on a zip wire during #London2012
http://www.youtube.com/watch?v=2SKYs6ZefXs

2. Love Your Parents
Aly Raisman’s Parents competing in the stands at #london2012
http://www.youtube.com/watch?v=NrBOPIG13Eo

3. Keeping up Appearances
At #london2012 it’s all about rubbing shoulders with royalty
http://www.youtube.com/watch?v=v39BZx85-wU

4. Badminton Scandal has China Seeing Red
Eight female badminton doubles players were disqualified from #london2012 after trying to lose matches. The two teams from South Korea and one each from China and Indonesia were ruled to have “not using one’s best efforts to win a match” and “conducting oneself in a manner that is clearly abusive or detrimental to the sport”.
http://www.youtube.com/watch?v=SAFmHmsIPO4

5. Protester Jumps off … Read More »




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