Tag: NBC

First Mobile Olympics Threatens Traditional Media

Posted by Tom in Blog, Mobile, Social Media. Comments Off

3rd August

London 2012 is the most widely covered and consumed sporting event in history with millions of fans receiving coverage of the event on mobile devices through both traditional channels such as TV and radio broadcasters and new media channels such as Twitter, YouTube and blogs.

At London 2012, every spectator has the ability to broadcast a report of a sporting event the instant is happens. It might not be polished or professionally edited but the substance of the story is largely the same. For those participating in the games, the IOC has gone to the trouble of preparing social media guidelines for “participants and other accredited persons” to help ensure commercial interests of traditional broadcasters are some how balanced with the open and transparent world of athletic bloggers.

From athletes and coaches to the London police and traditional broadcasters such as NBC, … Read More »

Visit our blog!

The Bell George blog offers you the latest insights and tricks of the trade from our social media and communications professionals. So why not join the conversation and put our team through their paces with your views and opinions.

How I learned through listening to Indigenous voices at Garma

Last year I was lucky enough to be invited by NITV to attend the Yothu Yindi Foundation’s Garma Festival in North East Arnhem Land. The festival, which...