Rise of the social organisation
Social media has given rise to countless opportunities for organisations to engage with there audiences like never before. Gone are the gatekeepers to businesses inner workings, in the social age everyone has the ability to be a brand advocate and engage the public. Not to give your Board and CEO a heart attack but the simple truth is that communication is no longer about centralised control. It is about decentralising, interaction and widespread engagement. The role of the once high and might corporate communicator is now that of an educator, facilitator and guide to the social paths all organisations should be exploring.
What tools can social guides use?
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