Top 5 Social Media Tools

Posted on March 19th, by Tom in Blog, Social Media. Comments Off

Twitter home page

Twitter home page

It seems everyone from Prime Ministers to the Pope is using social media to push their agendas to the public. In this article we look at the top 5 social media tools available and assess their pros and cons.

1. Twitter – a micro blogging site, Twitter’s meteoric rise to fame came in a very short space of time. In 2006, co-founder Jack Dorsey fired his first tweet into the Twittersphere and today Twitter averages more than 200 million tweets per day. Once the realm of celebrity and tweeting is a common practice between friends, families and the wider community. The rules are simple, in 140 characters you need to express your news, views and opinions to the Twitter community. The benefits are clear namely brevity and spontaneity. The downside is that most users struggle to convey meaning effectively in 140 characters. As you travel through the Twittersphere you’ll become increasingly familiar with #hashtagging to index information, building targeted lists and #followfridays.

2. Facebook – a far cry from the founders first venture into the social media space with “hot or not”, Facebook is a sophisticated social community building tool. After registration, Facebook gives you the option plug in quite detailed demographic information and begin issuing “friend requests” to your network. If you manage to navigate the privacy settings on your Facebook account, the benefits around information sharing, liaising with friends and building groups of people uniting around a cause are clear. There are some darker sides of Facebook though, with people failing to appreciate the information they are sharing is in the public domain.

3. Foursquare – Ever wondered why that person on the cafe claims to be mayor? Foursquare allows you to use your geographic location to check in to your favourite shop, bar, club or restaurant. The more times you check in the more points you earn and the higher your social ranking becomes. Foursquare is a great way to write reviews on your favourite places across the city. The downside is that it offers yet social another check in functionality and it’s not as widely used as Twitter or Facebook. You might say, Foursquare suffers from check in fatigue.

4. Roamz – Roamz is a location-based application available on iPhone that helps you find out what is happening at places around you. Essentially is aggregates information across the web and presents it to you based on your user habits. You can learn more about it on YouTube

5. YouTube – Last but by no means least is YouTube. It wasn’t that long ago that video production was the domain of an elite few and the ability to broadcast content was even further restricted. With YouTube you can set up your own station and uploading your own programs. If you have a product or service that lends itself to the visual medium, YouTube is invaluable.

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